Nowadays, advertisers aren’t competing for dollars. They’re competing for attention.
And it’s no secret that interactive ad formats (think ads with games or 360 ads – 360 interactive video) are one of the best ways to build engagement with your target audience, boost brand awareness and drive metrics like click-through-rates, interaction rates and more.
Rich media ads with games or immersive 360 experiences are more likely to grab – and keep – consumers’ attention because they’re interesting and fun. While gamification ads are gaining in popularity , 360 ad campaigns are still flying under the radar, presenting savvy brands with a great opportunity to connect with consumers.
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